We all want to leave a legacy. Driven by moral ambition and inspired by Ikigai, I wanted to make mine about what I'm good at, what I enjoy and what the world needs: impact innovation. I saw a lot of activity and expectation around impact start-ups, many of which fail to deliver. All the while, the big scaled brands continue to produce and grow. And I wondered: why not focus on making an impact with those big brands? I believe huge impact can be made by making even small changes in scaled brands; one step at a time.
Always have a strategy. Expecting innovation success without having a clear definition of what innovation needs to do for your organisation and what your opportunity areas are, is like driving a car in the blind...
Defining the sustainable innovation strategy & roadmap for an impact-ready organization.
That innovation should be all playground, zero commitment. Innovation needs clear targets and scope, to help people spring out of inertia and achieve innovation success. Freedom within a framework.
Savouring the moment.
