Levina De Raat

Co-founder of High Noon Innovation
Karen van Diesen, founder of High Noon Impact Innovation Agency
Coming up with ideas is simple, but the real challenge is thinking creatively inside the box of required conditions”

Get to know Levina

big picture
analytical
intuitive

Why did you co-found High Noon?

I see that NGOs and commercial businesses often operate separately, yet I'm convinced that knowledge exchange or collaboration can lead to significant positive impact. With High Noon, we focus on both target groups, applying commercial expertise to nonprofits and vice versa.

What is your golden rule in innovation?

Setting up for failing fast, is setting up for success. I see so much fear to fail but innovation is about managing risk through fast failure. Finding out fast what doesn’t work enables you to move on faster to something that does work, without spending too many resources. NGO's in particular often have a risk-averse culture, they feel very responsible for being economical and achieving perfect results. This often hinders them from becoming future-proof and delivering the optimal impact with the resources they have.

What is your dream project?

Crafting an innovation guide for NGOs; uniting international experts to inspire organizations of all sizes to embark on their innovation journey.

Which misperception on innovation do you want to debunk?

Innovation is often seen as a costly, luxurious or optional endeavor or a tale of good times. In reality, when well-executed, innovation is both efficient and effective, contributing to growth. To succeed though, it is important to have a clear understanding of the desired goals of innovation within the organization.

How do you celebrate your successes?

I prefer not to wait for success as an end result but start with celebrating the learnings from innovation, creating a culture of development. Simply by cheering and applauding for each other along the way to success.

Don't wait for perfection; progress in the right direction is key to a better world.”

Meet the others

Hubertien Koopman, founder of High Noon Impact Innovation Agency

Hubertien Koopman

FMCG, Innovation organisation transformation, Make-Buy-Partner decisions
“Excited by understanding human motivations and behaviours to unlock (commercial) growth opportunities.”
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Karen van Diesen, founder of High Noon Impact Innovation Agency

Karen van Diesen

Corporate accelerator, User-centric design, Rapid validation
“Love immersing myself into the lives of customers and realities of the business to design solutions that work.”
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More about High Noon